Subscription services are a fundamental way of shopping nowadays, primarily through well-known service providers such as Netflix or Spotify. In recent years, many companies have implemented this revenue model in their way of doing business. The cosmetics industry is one of many that offer a great variety of products through such services. The goal for this study was to find out what drives or hinders people from adopting such services for cosmetic products. Therefore, several hypotheses were stated which could be researched through this study. A quantitative approach was used, along with an online questionnaire, to carry out this study. With this method, 506 respondents participated in the study. The data was then analyzed through a multiple regression analysis. The results reveal several factors that influence consumers’ intention to adopt such services in the cosmetics industry. Consumer Innovativeness, Convenience, and Value for money positively influence people's intention to adopt such services. At the same time, Tradition barrier and Perceived risk negatively influence people's intention to adopt subscription services.