In times when the usage of social media is continuously growing among the population, especially in competitive markets, social media can represent a powerful new communication tool for suppliers in order to reach new contacts, create new leads and to differentiate oneself from the competition. Therefore, the present thesis aims to create a social media concept for communication in the US semiconductor Industry exemplified by the yield management software supplier DR YIELD software & solutions GmbH. Besides an extensive literature research regarding the science of B2B marketing, international communication and social media communication, the US market has been investigated towards its peculiarities regarding its semiconductor industry and the social media behavior on the US market in order to be able to communicate effectively in a foreign market. Moreover, a competitor analysis has been conducted that shall give a better insight of the current social media usage and activities of DR YIELD’S competitors. Furthermore, in order to fill the remaining knowledge gap about the usage of social media in the US semiconductor industry, a primary market research in form of interviews has been conducted. The results have shown that DR YIELD’s target group does not only use social media for private purposes, but also for professional aims such as the research of potential suppliers which makes social media a suitable tool for DR YIELD to generate new leads in the US market. Based on the research as stated above, a social media concept tailored for the US semiconductor industry has been created that gives – besides an analysis of the initial situation and DR YIELD’s target group – recommendations regarding the strategy, the consequent actions, a budgeting plan and controlling measures.