Digital platforms have become an integral part of consumers’ daily lives. However, the home and living sector remains largely untapped by platformization, particularly in Europe. As consumer needs within this domain are currently addressed in a fragmented manner by various providers, it holds potential for digital platforms to enhance convenience and streamline service offerings. In Asia, platform firms have begun approaching this domain by providing all-in-one solutions that bundle various services and facilitate matchmaking. Despite the sector’s potential in regions where such platforms are not yet common, research on whether and under which circumstances consumers would be willing to adopt remains scarce. Thus, drawing on literature on the digital platform economy and technology adoption—specifically the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)—this study explores the factors relevant to consumer adoption of digital platforms in the home and living sector. Four qualitative focus group discussions were conducted with 27 participants varying in age, gender, and consumer innovativeness. The findings indicate that while UTAUT2 determinants remain relevant, additional factors appear to play a role in adoption decisions regarding the potential platform. Precisely, Trust in Platform Provider, Perceived Risk, Value-Related Motivation, and Status Quo Bias emerged as influencing factors beyond the scope of UTAUT2. Furthermore, the study contributes to a more comprehensive understanding of traditional adoption determinants within the digital platform economy.