@mastersthesis{Schoeberl2017,
  author      = {Lisa Sch{\"o}berl},
  title       = {Development of an employer branding concept for XAL using the example of the United Arab Emirates},
  type        = {masterthesis},
  pages       = {XIII, 117, A-45},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2017},
}