@mastersthesis{Kraus2017,
  author      = {Heike Kraus},
  title       = {Kundenbindung im station{\"a}ren Einzelhandel},
  type        = {masterthesis},
  pages       = {X, 139, A-25},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2017},
}