@mastersthesis{Lipphart2025,
  author      = {Dominic Lipphart},
  title       = {K{\"u}nstliche Intelligenz im B2B-Vertrieb von KMU},
  type        = {masterthesis},
  pages       = {XII, 161},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2025},
}