@mastersthesis{Wasserbauer2025,
  author      = {Marie-Theres Wasserbauer},
  title       = {Key drivers of user acquisition and retention of subscription-based mobile Apps},
  type        = {masterthesis},
  pages       = {VIII, 105, A-11},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2025},
}