@mastersthesis{Sommer2025,
  author      = {Lena Sommer},
  title       = {Personalisierung in Onlineshops},
  type        = {masterthesis},
  pages       = {VIII, 91, A-17},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2025},
}