@mastersthesis{Daum2025,
  author      = {Nikolaus Daum},
  title       = {KI im B2B-Marketing},
  type        = {masterthesis},
  pages       = {IX, 116, A-9},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2025},
}