@mastersthesis{Raffelsberger2024,
  author      = {Verena Raffelsberger},
  title       = {Kriterien zur Beurteilung von Brand-Cause Fit am Beispiel LGBTQAI+ Brand Activism},
  type        = {masterthesis},
  pages       = {X, 99, A-18},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2024},
}