@mastersthesis{Pospichal2022,
  author      = {Sabrina Pospichal},
  title       = {Development of an Employer Branding Communication Concept to attract the Generation Z with Focus on Social Media},
  type        = {masterthesis},
  pages       = {XI, 126, A-46},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2022},
}