@mastersthesis{Hammer2024,
  author      = {Patricia Hammer},
  title       = {A contemporary cross-sectional insight into the usage and relevance of Facebook, Instagram, YouTube, and TikTok as platforms for marketing consumption among generations X, Y, and Z within the socio-cultural sphere of Graz},
  type        = {masterthesis},
  pages       = {VIII, 83, A-33},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2024},
}