@mastersthesis{vanHerk2017,
  author      = {Kimberly Michelle van Herk},
  title       = {Positioning of the brand Peeroton in the sports food market in Australia with a focus on communication},
  type        = {masterthesis},
  pages       = {XI, 161, A-25},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2017},
}