@mastersthesis{Hansl2017,
  author      = {Magdalena Hansl},
  title       = {A market entry concept for Michael Pachleitner Group`s brand Red BullSpect entering the Chinese market},
  type        = {masterthesis},
  pages       = {XI, 136, VII},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2017},
}