@mastersthesis{Auer2017,
  author      = {Jasmin Auer},
  title       = {Development of a social media marketing concept for greater China plus Japan},
  type        = {masterthesis},
  pages       = {VIII, 117, A-13},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2017},
}