@mastersthesis{Wibmer2023,
  author      = {Elena Wibmer},
  title       = {Brand Activism},
  type        = {masterthesis},
  pages       = {VI, 97, A-12},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}