@mastersthesis{Macher2017, author = {Daniel Macher}, title = {Kaufprozess im Omni Channel f{\"u}r den Schuheinzelhandel}, type = {masterthesis}, pages = {XI, 134, A-9}, school = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)}, year = {2017}, }