@mastersthesis{Pasterk2021,
  author      = {Sabine Pasterk},
  title       = {Development of a brand-building Concept for a Service Brand within the Non-profit Sector},
  type        = {masterthesis},
  pages       = {XI, 124, A-13},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2021},
}