@mastersthesis{Rudres2018,
  author      = {Katja Rudres},
  title       = {B2B Brand Positioning Concept},
  type        = {masterthesis},
  pages       = {XIV, 162, A-62},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2018},
}