@mastersthesis{Riegler2023,
  author      = {Laura Isabel Riegler},
  title       = {Implementing digital content marketing campaigns with marketing automation in global B2B companies},
  type        = {masterthesis},
  pages       = {VII, 83, A-43},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}