@mastersthesis{Erlacher2023,
  author      = {Tanja Erlacher},
  title       = {Globale Social-Media-Kampagnen},
  type        = {masterthesis},
  pages       = {VI, 120, A-75},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}