@mastersthesis{Vondrak2023,
  author      = {Anna Stefanie Vondrak},
  title       = {Online-to-Offline-Marketing und die Herausforderungen in der Webanalyse},
  type        = {masterthesis},
  pages       = {III, 106, A-119},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}