@mastersthesis{Buchegger2019,
  author      = {Martin Buchegger},
  title       = {Brand identity concept with focus on external implementation using the example Commend International},
  type        = {masterthesis},
  pages       = {XIII, 119, A-39},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2019},
}