@mastersthesis{Marcher2023,
  author      = {Magdalena Marcher},
  title       = {Schaffung von digital Instore Touchpoints},
  type        = {masterthesis},
  pages       = {VI, 90, A-11},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}