@mastersthesis{Mayer2021,
  author      = {Magdalena Mayer},
  title       = {Development of a full social media advertising concept},
  type        = {masterthesis},
  pages       = {XII, 109, A-54},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2021},
}