@mastersthesis{Steinbacher2023,
  author      = {Lisa Steinbacher},
  title       = {Brand experience through an online direct-to-consumer strategy},
  type        = {masterthesis},
  pages       = {VI, 104, A-29},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}