@mastersthesis{Lammer2023,
  author      = {Elisa Lammer},
  title       = {Erreichung einer Omnichannel-Excellence im B2C-Gebrauchsg{\"u}terhandel},
  type        = {masterthesis},
  pages       = {VI, 119, A-11},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}