@mastersthesis{Bauer2023,
  author      = {Elena Bauer},
  title       = {Customer Engagement Maßnahmen im B2C Online-Handel},
  type        = {masterthesis},
  pages       = {VII, 112, A-10},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}