@mastersthesis{Oswald2018,
  author      = {Nicole Oswald},
  title       = {Vertriebskonzept zur B2B-Neukundenakquise},
  type        = {masterthesis},
  pages       = {VIII, 133},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2018},
}