@mastersthesis{Gluderer2023,
  author      = {Thomas Gluderer},
  title       = {Brand activism: A managerial perspective},
  type        = {masterthesis},
  pages       = {VI, 79, A-8},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2023},
}