@mastersthesis{Gunacker2022,
  author      = {Alexander Gunacker},
  title       = {Der B2B Vertrieb im Wandel},
  type        = {masterthesis},
  pages       = {VIII, 103, 9},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2022},
}