@mastersthesis{Hainzmann2019,
  author      = {Daniela Hainzmann},
  title       = {Konzept zur Neukundenakquisition f{\"u}r den Onlinevertriebskanal},
  type        = {masterthesis},
  pages       = {XI, 138, A-29},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2019},
}