@mastersthesis{Birnstingl2019,
  author      = {Elisabeth Birnstingl},
  title       = {Marketing integration in an international software innovation process},
  type        = {masterthesis},
  pages       = {X, 109, A-20},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2019},
}