@mastersthesis{Russ2018,
  author      = {Michael Russ},
  title       = {Kundenbed{\"u}rfniserf{\"u}llung von Millennials},
  type        = {masterthesis},
  pages       = {ii, 116},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2018},
}