@mastersthesis{Fischer2016,
  author      = {Ralph Fischer},
  title       = {Social Media Marketing und Customer Insights durch Internet Memes},
  type        = {masterthesis},
  pages       = {iii, 108},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2016},
}