@mastersthesis{Lindschinger2020,
  author      = {Barbara Lindschinger},
  title       = {Development of an online B2C marketing concept on the example of Wever \& Ducr{\´e} in the lighting industry},
  type        = {masterthesis},
  pages       = {XII, 147, A-33},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2020},
}