@mastersthesis{Dvorak2025,
  author      = {Selina Dvorak},
  title       = {KI-gest{\"u}tzte Predictive Analytics Ans{\"a}tze im B2B-Marketing},
  type        = {masterthesis},
  pages       = {VIII, 118, A-19},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2025},
}