@mastersthesis{Schwarzl2018,
  author      = {Sabine Schwarzl},
  title       = {Development of a B2C Digital Communication Concept to boost international direct online Sales on the Example of A-Ware in the UK},
  type        = {masterthesis},
  pages       = {X, 99, A-9},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2018},
}