@mastersthesis{Koller2022,
  author      = {Katja Koller},
  title       = {Systematische Ideengenerierung f{\"u}r innovatives Content Marketing},
  type        = {masterthesis},
  pages       = {III, 113},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2022},
}