@mastersthesis{Oberwelz2018,
  author      = {Ulrich Oberwelz},
  title       = {Customer Insights Konzept zur Festlegung des Marketing-Mix},
  type        = {masterthesis},
  pages       = {iv, 250},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2018},
}