@mastersthesis{Polic2017,
  author      = {Nina Polic},
  title       = {Concept for the Market Entry of a CRM Software Brand into the UK Market},
  type        = {masterthesis},
  pages       = {XI, 144, A-70},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2017},
}