@mastersthesis{Hiebler2017,
  author      = {Anja Hiebler},
  title       = {Digital market entry concept for neckermann.at GmbH entering the Czech market},
  type        = {masterthesis},
  pages       = {XII, 136, A-15},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2017},
}