@mastersthesis{Hirschmugl2025,
  author      = {Felix Hirschmugl},
  title       = {Generative k{\"u}nstliche Intelligenz im Customer Success Management},
  type        = {masterthesis},
  pages       = {iii, 171},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2025},
}