@mastersthesis{Paar2020,
  author      = {Nadine Paar},
  title       = {Employer branding positioning concept in the B2C retail sector in South Europe},
  type        = {masterthesis},
  pages       = {XI, 98, A-15},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2020},
}