@mastersthesis{Schroeder2020,
  author      = {Johannes-Martijn Schr{\"o}der},
  title       = {Repositioning of a B2B high-tech brand in the smart mobility industry},
  type        = {masterthesis},
  pages       = {XII, 126, A-18},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2020},
}