@mastersthesis{Hirtl2021,
  author      = {Viktoria Hirtl},
  title       = {Development of an employer branding positioning concept with a focus on internal employer branding},
  type        = {masterthesis},
  pages       = {VIII, 102, A-18},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2021},
}