@mastersthesis{JellenzHartmann2024,
  author      = {Thomas Jellenz-Hartmann},
  title       = {K{\"u}nstliche Intelligenz im Marketing},
  type        = {masterthesis},
  pages       = {VII, 96},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2024},
}