@mastersthesis{KrieglWenzel2024,
  author      = {Lena-Maria Kriegl-Wenzel},
  title       = {Wenn Brand Lover zu Brand Hatern werden},
  type        = {masterthesis},
  pages       = {IX, 99, A-23},
  school      = {FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)},
  year        = {2024},
}